Marketing Concepts and Research

IC-INDUSTRIECONSULT possesses experience in the elaboration of marketing concepts for individual companies, as well as in performing surveys on the Bulgarian market with relation to particular products.

  • Development and implementation of a marketing concept for a carpet-making factory; creation of a joint venture to sell the products; part-time management of the newly created firm.
  • Surveys of the market for construction materials in Bulgaria, commissioned by a Swiss producer of and trader in filling agents and concrete.
  • Analysis of the market of a cosmetic product commissioned by a Western trading firm.
  • Development and implementation of a marketing concept for distribution of meat delicacy, creation of a joint venture with the participation of producing and processing companies and an international investor for realization of the products, part-time management of the joint venture.
  • Survey of the oil product market in Bulgaria commissioned by an Austrian company.
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